Case Study
Sports eCommerce Kitting Experience Modal
Transforming a fragmented team kit purchasing process into a seamless, conversion-optimized experience that delivered over 4,000% growth in key metrics.
The Challenge
The client's sports eCommerce platform categorized products by teams and clubs, each with unique kits comprising multiple items such as jerseys, shorts, and socks. These kits were essential for every team member, however, the shopping experience was fragmented and inefficient.
The Core Problem
Users were required to visit each product page individually to select and add every item to their cart. This meant repeating the same actions—selecting variants, adding to cart, and navigating between pages—for each kit item.
This redundant process not only increased the time and effort required to complete a purchase, but also introduced friction that led to user frustration, decreased engagement, and increased the risk of cart abandonment—especially when variant changes were needed mid-way through.
The disjointed experience was not only inconvenient for individual buyers but also posed serious scalability issues for team-wide purchases. The client sought a unified solution that would streamline all kit configuration steps into a single, intuitive interface.
Our Solution
To address the challenges users faced with fragmented and repetitive kit purchasing workflows, we designed a unified, intuitive kitting experience modal that consolidates everything a user needs to configure and purchase team kits - seamlessly and efficiently.
Key Features Implemented
- Step-by-Step Flow: Guided users through the process one item at a time with clear progress indicators
- 360-Degree Visual Overview: High-quality image viewer with thumbnail navigation for every product
- Interactive Configuration: Clean layout using swatches for color and size selections, stepper inputs for quantity
- Built-in Size Guide: Popup support ensuring users can confidently pick the right size
- Progressive Navigation: Users can move freely between steps and track progress in real time
- Mobile Optimization: Automatic scroll-to-top transitions ensuring kit items are always visible
Smart State Management
React's component-based architecture enabled efficient UI state management within and across steps. State preservation between navigations maintained image references and configurations, offering users a highly responsive and engaging interaction model.
Technology & Approach
BigCommerce APIs
Utilized BigCommerce's stable backend infrastructure with REST APIs for categories and cart operations, plus GraphQL for optimized, flexible querying.
React Frontend
Component-based architecture with hooks for efficient UI state management, conditional rendering for flexible step handling, and virtual DOM for smooth performance.
Tailwind CSS
Utility-first classes for clean, consistent UI styles resulting in a modern and intuitive design without sacrificing responsiveness across devices.
Technical Implementation Highlights
- Conditional Rendering: Made the modal flexible enough to handle steps with or without sub-items, adapting dynamically based on product data
- State Preservation: Maintained image references and configurations between navigation steps
- Mobile UX Enhancement: Implemented automatic scroll-to-top transitions when moving to the next step
- Performance Optimization: React’s virtual DOM ensured only relevant components were updated, keeping the experience fast and smooth
Before and After
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