OREZ: BigCommerce Architectural Film Store Redesign & Conversion UX

Type

OREZ Distribution

Role

BigCommerce Stencil · Custom HTML · CSS · JavaScript

Stack

BigCommerce Stencil · Custom HTML · CSS · JavaScript

Status

The Problem: No Brand Identity, Structure, or Trade Lead Capture

OREZ is launching as the regional distributor for a global architectural surface film brand targeting installers, architects and developers across the region. Their BigCommerce store had no visual identity — generic Cornerstone template, no brand story, no trade pathway. Installers and contractors had no dedicated entry point. The 500 plus film finishes were unorganised with no category structure. Product pages had no gallery, no SKU detail and no social sharing. There was no lead capture mechanism for the installer network launch.

The Solution: A Rebuilt Storefront With Structure and Trade Lead Capture

Codinative rebuilt the full BigCommerce storefront on Stencil with custom HTML, CSS and JavaScript. A cinematic full-screen hero with dark interior imagery, a bold headline and dual CTAs — Join the Network and Explore Brochures — establishes brand authority immediately. The 500 plus finishes are showcased in a tabbed category grid on the homepage. Category pages have Sort By and grid/list toggle. Product pages display a multi-image gallery with vertical thumbnail strip. An installer sign-up section with email subscription, location and social media links captures trade leads. A launch popup with early access fields collects emails and WhatsApp contacts

Project Framework

OREZ Store Redesign Development: Situation, Task, Action, Result

The Situation: A Generic Template With No Brand Story or Trade Pathway

OREZ was launching as the regional distributor for a global architectural film brand with no BigCommerce store identity. Their existing store had a generic template, no brand story, no structured product catalogue across 500 plus finishes and no pathway for trade customers — installers, contractors and architects — to engage with the brand.

The Task: Building a Premium Storefront Across 500+ Finishes

Redesign the entire BigCommerce storefront from scratch — building a premium brand experience that communicates OREZ’s product range across five finish categories, drives product discovery for 500 plus SKUs, builds trust with trade customers and captures installer leads through dedicated sign-up sections and a launch popup.

The Action: Rebuilding Every Template on BigCommerce Stencil

Rebuilt the full landing page on BigCommerce Stencil with custom HTML, CSS and JavaScript. Delivered a cinematic dark hero with dual CTAs, a tabbed 500 plus finishes showcase on the homepage, category pages with Sort By and grid/list toggle, product pages with multi-image galleries and SKU detail, an installer network sign-up section and a launch popup with email and WhatsApp lead capture fields.

The Result: A Conversion-Ready Storefront With Two Lead Capture Mechanisms

OREZ now has a professional, conversion-ready BigCommerce storefront that positions them as the premium architectural film supplier in the region. Retail buyers have a clear product browsing path across 500 plus finishes. Trade installers have a dedicated sign-up section. The store launched with two active lead capture mechanisms from day one.

Core Features

Core Features of the BigCommerce Architectural Film Store

Feature 01

Full-Screen Hero: Premium Brand Identity for a Global Market

The homepage opens with a cinematic full-viewport hero — a dark interior architectural image as background, a two-line headline, a descriptive sub-copy block and two CTAs side by side. Join the Network drives installers and contractors to the sign-up section. Explore Brochures drives architects and developers to the product catalogue. The OREZ logo sits on a white pill in the dark navigation bar, and a red Contact Us button anchors the header right. Built as a custom Stencil homepage template with CSS full-viewport layout and JavaScript smooth scroll for the CTA anchors. Full-viewport hero with cinematic dark interior background image Bold headline — “Reimagine Every Surface With OREZ” — with supporting sub-copy Dual CTAs: Join the Network anchored to installer sign-up, Explore Brochures to catalogue Navigation with Shop All, Brochures, Gallery, Resources, Services, Solutions, Blog Red Contact Us pill button in the header — visible on every page of the store

Feature 02

500 Plus Architectural Film Finishes: Category Showcase

The finishes showcase section on the homepage organises 500 plus SKUs into five tabbed finish categories — Wood Grain, Stone and Marble, Metallic, Solid Colour, and Concrete and Fabric. The active category tab shows a four-column swatch grid with material texture images and SKU names. Tab switching is handled in vanilla JavaScript with no page reload. Each swatch links directly to the product detail page. Built on a dark background to match the brand palette and enhance the material visual quality. Five finish category tabs — Wood Grain, Stone and Marble, Metallic, Solid Colour, Concrete and Fabric Four-column swatch grid with material texture images and SKU names per category Vanilla JavaScript tab switching — no page reload, instant category switch Each swatch links directly to the BigCommerce product detail page for that finish Dark background enhances material texture visibility across all finish types

Feature 03

Category Page: Browse Finishes with Sorting and Wishlist

Every finish category — Brushed Metal, Wood Grain, Stone and Marble, Solid Colour and more — has a clean white category page template. A Sort By Featured Items dropdown controls product order. A grid/list view toggle lets customers switch between the four-column swatch grid and a detailed list view. Each product card shows the material texture swatch image, product name in uppercase and a heart icon for wishlist saving. Built as a custom BigCommerce Stencil category template with vanilla JavaScript for the view toggle. Sort By Featured Items dropdown — controls product display order Grid and list view toggle built in vanilla JavaScript — no page reload Four-column product grid showing material swatch images and SKU names Wishlist heart icon on every product card — saves to BigCommerce wishlist Breadcrumb navigation — Home / Shop All / Category — for SEO and orientation

Feature 04

Product Detail Page: Clean SKU View with Multi-Image Gallery

Each architectural film finish has its own product detail page built from a custom BigCommerce Stencil product template. The layout is a three-column structure — a vertical thumbnail strip on the left with four swatch images, a large primary image in the centre and product information on the right. The information column shows the product name in uppercase, star rating with a Write a Review link, SKU code, condition, a wishlist button and five social sharing buttons. Clicking a thumbnail swaps the primary image via vanilla JavaScript. Vertical thumbnail strip with four swatch images on the left — click to swap main image Large primary swatch image in the centre for detailed finish inspection Product name in uppercase, SKU code, condition and star rating on the right Wishlist heart button — saves to BigCommerce customer wishlist Five social sharing buttons — Facebook, Email, Print, Twitter and Pinterest

Feature 05

Installer Network Sign-Up: Lead Capture Built Into the Store

The installer network section appears on the homepage with an architectural interior photograph on the left and a lead capture panel on the right. An Opening Soon kicker establishes launch urgency. The headline — Become Part Of OREZ — addresses trade customers directly. Supporting copy explains the expansion across the installer network. An email subscribe input with a red Subscribe button captures leads. The section also shows the business email, city, country and six social media links — LinkedIn, X, Instagram, Facebook, WhatsApp and YouTube. Built as a custom Stencil section with Handlebars.js. Opening Soon kicker with Become Part Of OREZ headline targeting trade customers directly Email subscribe input with red Subscribe button for installer network lead capture Business email, location and six social media platform links on one section Split layout — architectural interior image left, lead capture panel right Built as a custom Stencil section with Handlebars.js — no third-party widget

Deliverables

OREZ Architectural Film Store: What Was Shipped

Full-screen cinematic hero with dark background, brand headline, sub-copy and dual CTAs

Navigation bar with Shop All, Brochures, Gallery, Resources, Services, Solutions, Blog and Contact Us pill

500 plus finishes showcase with five category tabs and four-column swatch grid on the homepage

Category pages with Sort By dropdown and grid/list view toggle for all five finish categories

Product detail pages with vertical thumbnail strip, large primary image and SKU information panel

Star rating, Write a Review link, condition, wishlist button and five social sharing buttons on every product page

Installer network sign-up section with email subscribe input, location and social media links

Launch popup with early access lead capture for email, name and WhatsApp fields

KOINTEC product education section explaining architectural film technology with icons and feature grid

Full brand identity system — dark theme, red accent, white OREZ logo pill applied across all templates

Custom HTML, CSS and JavaScript — zero third-party page builder apps used

Fully responsive layout across desktop, tablet and mobile viewports

Common Questions

OREZ Architectural Film Store FAQ's

What is an architectural film store on BigCommerce?

An architectural film store on BigCommerce is a product catalogue that organises surface wrapping films by finish category — Wood Grain, Stone and Marble, Metallic, Solid Colour, Concrete and Fabric. Each category page displays SKU-level product cards with material swatch images, a Sort By control and a grid/list toggle. Product pages show multi-image galleries, SKU codes, condition information, wishlist and social sharing buttons. The store targets both retail buyers and trade installers from a single BigCommerce Stencil storefront.

How does Codinative build a dark premium BigCommerce storefront?

A dark premium BigCommerce storefront is built as a custom Stencil theme with a full-screen cinematic hero section, dark background colour tokens applied globally across all templates and a custom CSS system that overrides Cornerstone defaults. The OREZ homepage uses a full-viewport background image with a text overlay, dual CTAs and a navigation bar with a red Contact Us pill button — all implemented in custom HTML, CSS and JavaScript without a page builder.

What is an installer network sign-up section on BigCommerce?

An installer network sign-up section is a lead capture landing section embedded in the BigCommerce storefront. It targets trade customers — installers, contractors and designers — with a headline, descriptive copy and an email subscribe input. On the OREZ store it includes the sales email, location, social media links and a Subscribe button. Built as a custom Stencil section with Handlebars.js and connected to a BigCommerce subscriber or third-party CRM endpoint.

How is a BigCommerce category page built for 500 plus film finishes?

A BigCommerce category page for 500 plus SKUs uses a custom Stencil category template with a four-column product grid, a Sort By dropdown and a grid/list view toggle built in JavaScript. Each product card shows the material swatch image, product name in uppercase and a wishlist heart icon. The OREZ store organises finishes into five parent categories so customers navigate by material type before browsing individual finishes.

Does the BigCommerce product page for architectural film show a multi-image gallery?

Yes. The OREZ product page template includes a vertical thumbnail strip on the left with four or more swatch images and a large primary image on the right. Built as a custom Stencil product template, the thumbnail strip uses JavaScript to swap the primary image on click. The right column shows product name, star rating, Write a Review link, SKU, condition, wishlist button and social sharing buttons for Facebook, email, print, Twitter and Pinterest.

How long does Codinative take to redesign a full BigCommerce store like this?

A full BigCommerce store redesign of this scope — cinematic homepage, 500 plus product catalogue across five categories, custom product and category page templates, installer sign-up section, lead capture popup and product education section — takes Codinative eight to twelve weeks from discovery to live deployment, including responsive QA and content population across all templates.

Codinative is a verified BigCommerce Partner. Every project is BigCommerce only — no split focus across platforms

Custom apps, B2B Edition, Stencil and Catalyst storefronts, REST API v3 integrations — built by
developers who work on BigCommerce every day.